e-Newsletter of the Month: Get Your Thrills at Thrillist.com
Think your subscribers are burned out on your monthly, or even weekly, e-Newsletter? Well, take a page out of the Thrillist playbook as they manage to send daily e-News offerings and have still grown...
View Article10 Fresh Content Ideas to Perk-up Your Next E-Newsletter
(Part 1 of 2) You’re frantically searching the web for ideas for your next e-Newsletter and you have no trouble finding a plethora of tips and advice—run a case study, take a survey, offer...
View ArticleLearning More About Your Audience
When you are creating content for your niche publication, you most likely have many different elements coming into play. One of the most important factors you need to consider when creating content is...
View ArticleThe Essential Building Blocks of Marketing for Niche Magazines
Are you overwhelmed with the dizzying array of new marketing tools and social medias? Then you have come to the right place. It’s baby steps, people. Or just knowing the right steps to take. We...
View ArticleContent Marketing Round-Up for Niche Magazine Publishers!
Team Niche is at Content Marketing World in Cleveland this week to brush up on our skills. Even though our own Niche Digital Conference is almost here, we have to take our own advice – make time to get...
View ArticleMaximize the Impact of Your B2B Magazine’s Native Advertising Campaigns!
What is Native Advertising, really? What does it mean for B2B niche magazines? Native Advertising, by its very nature, is supposed to be transparent. No blatant sales pitch allowed. And it shouldn’t...
View ArticleSponsored Content Can Be a Good Thing!
Usually the very first question that comes up in any discussion about sponsored content is how we define it—what it means to the publisher, the editorial department, the advertiser, the audience. Are...
View ArticleCheck Out These Learning Opportunities for Niche Publishers!
Okay, niche publishers, you are done with the budget process and rolling full-steam ahead into your 2015 strategic plan. Here are some super cool learning opportunities coming up this quarter that will...
View ArticleIt’s Time To Embrace The ‘Brand As Publisher’ Trend
While big-name brands, from American Express and LinkedIn to Red Bull and Tesco, are aggressively building their own media engines, most small and even midsized companies lack the skills and other...
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